The Best Social Networking Software

Which social networking software is best for your community?

You must be asking yourself this question, just like us. If you have a new community or want to develop an online community management plan and don't know where to start, this can be overwhelming. If you are questioning which of the hundreds of social networks you can create a more effective and successful community, you need to focus on some stages.

We have compiled the necessary components for a successful community management and the factors to be considered when determining the appropriate platform for you. Let's take a look at what you'll need first.

First rule: Set your purpose

You can be a business, institution, foundation or organization. You want to provide a common space for your customers, employees, donors or whoever your target audience is to reach you. But if you don't know your purpose, you should wait a little longer. Because everything has to start with a vision and an end goal.

The first thing you need to do to perform online community management is to set a purpose for your community. Before developing a concept that suits them, you must take a step that will ensure long-term success. You can start by asking yourself the following questions:

What is the purpose of our community?

What do we aim for when performing community management?

How can this community help us achieve our goals?

Who is/is not our target audience?

Why should members find the community useful?

Remember, the more you narrow down your concept, the easier it will be for you to choose the appropriate platform or social networking software.

Rule number two: Think about what you'll need

If you want to determine the appropriate platform for your community, you must first determine what you will need there. Do you need a network where you can share all different types of content together? Will you need tools that allow you to conduct surveys at the same time as providing performance reviews? You can start by identifying all of these.

Rule number three: Consider your priorities

You have identified the goals of your community and what you will need in the management platform. So what are your priorities?

Think about what you want to offer your members. Review what experiences you want them to have. Check out what you can do to gain new members and whether the platform allows it. Do you prioritize measurement, reporting, analysis and automation tools, or are you just looking for your own and secure platform?

Center your community's goals. Examine the technological solutions that enable this.

Fourth rule: Check out the technological possibilities

When you put your community's goals at your center, the most popular social networking platforms may not meet your expectations. To put it simply, many of the brands, institutions and organizations design their own social network or benefit from online community management platforms when they cannot choose the platform that is compatible for them while reaching their technology goals.

While some platforms bring you to a management panel that is exclusive to you and only for you, some offer additional security measures and different tools that can be synchronized. Thus, they can offer a more personalized service approach and a different experience.

Give your community your own platform on the Web, iOS and Android with Octo. Interact in a safe area. Connect with your community and give your members unique experiences.


First, remember your goals and identify the appropriate means to achieve them. Whether you're a business looking to increase sales or a nonprofit looking for volunteers. You can even create an incentive community for a social cause if you want. What matters is what you need to develop your community.

Remember, you are in control of the path you follow. If you perform successful community management and find the most suitable platform for you, your gains will be greater than you can imagine.