hepsibirlikteBlue-collar workers
don't sit at desks —
neither should their app.
HepsiBirlikte is the internal social network, survey, announcement, and employee services platform built for Hepsiburada's warehouse, logistics, store, and field teams. Used daily by ~5,000 employees across 16 regions throughout Turkey — powered by Octo.
Internal communication tools are designed for desk workers.
In a large e-commerce operation like Hepsiburada, the real work happens not at desks but in warehouses, delivery vehicles, stores, and fulfilment centers. These employees have no corporate email, aren't at computers all day, and work in shifts.
The question for the internal communications team was: "How do we reach thousands of blue-collar workers across 16 different regions of Turkey, during shift hours, through the only device everyone has — their phone?"
Same company, two different worlds.
Slack. Email. Intranet. Meeting agendas.
Internal communication for office workers is a solved problem. SaaS products have always been designed for desk-based employees.
Their phone, their shift, their break, and their connected team.
Field workers need the opposite. Fast, mobile, in a language everyone understands. HepsiBirlikte was built for this gap.
Not just an intranet — the employee's daily world, in a single app.
HepsiBirlikte is not merely an announcement channel; it brings together every touchpoint surrounding a Hepsiburada employee's workday.
Social feed
Employees share, like, and comment — an internal corporate social network.
Announcements & notifications
Instant push announcements segmented by region, department, and shift.
Survey management
Employee evaluation surveys for service quality.
Advance payment request
Request a salary advance with just a few taps on your phone.
Shuttle routes
City shuttle lines, departure points, and schedules.
HepsiClub
Exclusive brand discounts and campaigns for employees and their families.
Ethics & compliance
Ethics reporting hotline and internal compliance processes.
Admin dashboard
Region-based engagement, announcement open rates, survey results.
The same app, in every region of Turkey.
The building block of HepsiBirlikte is groups where employees can communicate within their own region. 16+ regional groups and a total of 230 branches, all under one roof.
Reaching the blue-collar workforce means becoming the organization itself.
Reaching the field teams of an e-commerce giant is a problem that traditional intranets cannot solve. HepsiBirlikte closed this gap by combining Octo's modules.
Reaching blue-collar workers is a problem the enterprise SaaS world has ignored. Octo gave us from day one an infrastructure designed for the phones of employees we couldn't reach via email — one that delivers to the right branch at the right moment. We focused on communication and engagement.
Build your own employee app
Just like HepsiBirlikte, launch your blue-collar internal communication platform with Octo.